AJ RESEARCH

My response to the two videos below:


When at a Certain Party in NYC - Amy Schmitt 2011
When at a Certain Party in NYC from Amy Schmitt on Vimeo.

I chose this animated poem because I really like the different textures it uses, it rally gives it a graphic design edge and make it more interesting and eye catching. The shapes are really simple, but it looks effective with all of the textures. I also really liked the colours used, they look dull and dark, reflecting the poem's subject and point of never being as good, rich or attractive as the people you observe in the streets of New York. It's really effective how the animation fits with the words of the poem, for example, at the start when it says "Wherever you’re from sucks and wherever you grew up sucks" the characters is on a mode of public transport, the background shows mountains, tress, cows and grass, a somewhat boring environment for a party. The train passes though a tunnel and then the background becomes the complete opposite, a busy town with bridges, shops, bars and people dining. The animation is smooth and flows together really well.

POEM: "Wherever you’re from sucks, and wherever you grew up sucks, and everyone here lives in a converted chocolate factory or deconsecrated church without an ugly lamp or souvenir coffee cup in sight, but only carefully edited objets like the Lacanian soap dispenser in the kitchen that looks like an industrial age dildo, and when you rifle through the bathroom looking for a spare tampon, you discover that even their toothpaste is somehow more desirable than yours. And later you go with a world famous critic to eat a plate of sushi prepared by a world famous chef from Sweden and the roll is conceived to look like “a strand of pearls around a white throat,” and is so confusingly beautiful that it makes itself impossible to eat. And your friend back home—- who says the pioneers who first settled the great asphalt parking lot of our middle were not in fact heroic but really the chubby ones who lacked the imagination to go all the way to California—it could be that she’s on to something. Because, admit it, when you look at the people on these streets, the razor-blade women with their strategic bones and the men wearing Amish pants with interesting zippers, it’s pretty clear that you will never cut it anywhere that constitutes a where, that even ordering a pint of tuna salad in a deli is an illustrative exercise in self-doubt. So when you see the dogs on the high-rise elevators practically tweaking, panting all the way down from the 19th floor to the 1st, dying to get on with their long planned business of snuffling trash or peeing on something to which all day they’ve been looking forward, what you want is to be on the fastest Conestoga home, where the other losers live and where the tasteless azaleas are, as we speak, halfheartedly exploding."


Typography - Ronnie Bruce Poem by Taylor Mali
Typography from Ronnie Bruce on Vimeo.

I really liked the different fonts used in the animation, the different fonts work well to capture the audience's attention, but also to empathize the point of the poem. Powerful works are written in CAPITALS and weaker words are written in swirly italic lettering. I also liked the textured background, I feel it worked greatly against the bold black lettering, if the background was just a block colour or white, it would not have the same effect on the audience. I also really like the way the directions and point of views flip and change throughout the animation, making it look more interesting and graphical. The animator made some parts of the animation pan down across the lettering, this also looks really effective for a typography animation